Landscaping and changes in media: I-N-F-O-R-M

If you were born in the early 80s and 90s, you probably followed and witnessed the changes in the world especially when it comes to social media, internet, other forms of entertainment and information platforms or the media as a whole. You probably made an account to Geocities, Friendster or Multiply. You didn’t even surprise when you learned that the communication between your love ones is not complicated than before. These social media sites are now your companions in life. Internet can give you almost all you want – information, entertainment, friends and even happiness (but all of these are not free).

Now, we are living in a world which is almost no impossible. You want to know about geography, places and other assignments of yours? Just click for Google and everything is a surprise. Do you want to increase your network of friends, meet former classmates and teachers? Facebook and other social media sites are there to help you. However, with the overwhelming platforms you have in your hands when you start opening your browser, do you even think of what’s going to happen to the traditional media and information seeking activities you do? Do you also say that newspapers are going to be just the trees you see in your environment? If not, think for it.

Fast changes are happening. Did you hear the news when Newsweek stop printing their glossy news magazine last year of October and will dedicate their operations online? There may be two insights about this. First, this is a sad truth to those people who support print journalism and to those who read it tangibly. Second, this is a good event to those people who are always online and want to read online. Neutral will also be another as print media must compete with the online media. What about the selling of The Washington Post to Amazon.com? What can you say about this? These maybe are the things that you may use to defend your answer about the traditional media.

taken from New York Times

One main reason why the sad (or good) things happened in Newsweek and other print publications that disappeared surprisingly(others, without our knowledge) is competition. According to the article by Jim Harris entitled, What’s Really Killing Print Journalism published in Huffington Post, print journalism must compete with the online world to survive. This is driven by the marketing and advertising strategies that many managers in both industries are dedicating themselves online. Harris also pointed out that at the beginning of the 21st century, skills in print journalism have became lower. But this doesn’t really mean that newspapers and magazines are going to die very soon and completely. A professor in one courses keep saying during class that when she was in college, that was 20 years ago, news said that newspaper are going to die very soon but until today, newspapers and magazines are still circulating and news again are saying it is going to die. There are actually things that people cannot predict to happen unless they or we ourselves are still patronizing it.

Biggest sites on internet

social media logos from images_google

Rather more interesting to talk about now is the changing landscapes of the media driven by the development of social media and other technologies. News organizations are now using different social media to disseminate their news and information. Facebook is popular among them as well as Twitter for real time updates of news by the on-site writers and reporters. They also used Storify, Digg and other social media curation tools. Big news organization like the The New York Times introduced a new technique that goes beyond the usual reporting. They called it Snow Fall, a multimedia narrative reporting about the avalanche happened in Washington. Snow Fall project takes the readers to the avalanche site as if they are there. NY Times also introduced the interactive newsgraphic entitled, Reshaping New York. This is basically where you can see the buildings and landscapes of New York City. If you are able to see these New York Times’ projects, don’t be surprised because these are not impossible.

snow fall reshaping new york

Much has been said to these developments in social media or the media in general. But, these developments cannot be successful if there are no people using it. Many parts of the world are still not penetrated by Internet and social media. Asia, the largest continent hence with the largest population, has 44.8% internet penetration according to Internet World Stats. However, this data only was pulled by the population of Asia but if we are going to analyze every countries in the continent, there are low internet penetration. For example in Cambodia and East Timor, the internet penetration is very low at 4% and 0.9% respectively in 2012 data. The Philippines has 29-32% internet penetration and has nearly 30 million Facebook user in December, 2012 data. These do not include those countries that closed themselves from social media like North Korea.

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