Johnnie Walker, the arguably best tasting and most popular Scotch whisky, has released its new ad campaign that will definitely change the way you look and think of your happiest emotion called, JOY.
Jude Law explicitly tell in the ad campaign that “blood, sweat and tear will take you there” showing one’s success in work, triumphs, defeat and death. That these things are just secondary. That these things will just lead you there.
And then this line: “Joy will take you further” that is encouraging you to work, think and live outside the box, going away of your comfort zones and succeeding further not just succeeding for the sake of the word.
The Johnnie Walker ad campaign personally touched me and somewhat encouraged me to use JOY in all things that I do. Because I know, as Johnnie Walker would always remind, joy will take me further. Joy will take me to success I never imagine. Just keep walking.
(I want the red label. It took me further)
She will take you further. Johnnie Walker ensures.